UX design project
Role
UX Researcher / Designer
Project type
Conceptual project
DELIVERABLES
Competitive analysis
User interviews
Persona
User journey map
User flows
Sitemap
Design
Usability testing
In order to understand the current tattoo app market, I conducted competitive analysis of the following two apps.
Users are worried and struggling with finding a perfect artist and design
After getting a basic idea of the current market, I conducted user interviews to find out problems that users have. The interview results revealed the following problems.
Difficult to find a trustworthy artist with a certain style nearby
Difficult to find a design which perfectly matches user’s preference
Afraid of pain; Unsure if they are ready to go through the process
Helping users explore the designs and artists
After identifying the problems and exploring the solutions, I started listing up the tasks to be completed by users and forming the structure of the app.
Based on the structure, I started designing each screen with pen and paper. Once the digital prototype was ready, I conducted usability tests with potential users. After the tests, I updated the prototype to address the errors that were detected.
Here are examples of the solutions that I have proposed to help the tattoo enthusiasts to overcome their problems.
Find an artist nearby using filter
When users find an artist, they need to consider many factors, such as the artist’s style, customer reviews and location. Ink Tank allows users to narrow down the list to find the perfect match!
Learn about the artists
In order to find a artist that users can trust, they need to check the artist’s portfolio, customer reviews and practical information. Ink Tank offers all the information in the artist page.
Save your favourite designs
Users need to explore a lot of tattoo ideas to find the perfect design. Ink Tank allows them to save designs that they liked, so that they can check the designs once again for the inspiration.
Gain knowledge by reading articles
The more informed users are, the less concerns they would have. Ink Tank offers various articles for the users, so that they will be ready for getting a new tattoo!
